Glossary of Terms

Nurture Marginal Applicants

Definition

To Nurture Marginal Applicants means to help small business borrowers who do not immediately qualify for financing improve their loan eligibility over time through strategic guidance, financial education, and AI-driven support.

Why is it important to SBA Lending

Many small businesses fail to secure loans not because they are unworthy borrowers, but because they:
-Lack necessary documentation or financial records.
-Have minor credit or revenue deficiencies.
-Are unaware of how to improve their loan eligibility.

Rather than rejecting these applicants outright, lenders who nurture marginal applicants can:
-Expand their future loan pipeline by re-engaging improved borrowers.
-Reduce abandonment rates by providing structured improvement plans.
-Strengthen borrower-lender relationships, increasing long-term loyalty.

What role does Parlay Play

Parlay’s Loan Intelligence System (LIS) enables lenders to Nurture Marginal Applicants by:
-Providing AI-driven action plans to help borrowers enhance credit and financial health.
-Tracking borrower progress and offering periodic insights on improvement areas.
-Re-engaging previously ineligible applicants when they meet new qualification standards.

With Nurture Marginal Applicants, Parlay helps lenders increase approval rates, improve borrower retention, and create more funding opportunities for underserved businesses.

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